Impressum facebook là gì

The impressum may be a largely unfamiliar concept in North America, but it’s a legal requirement for businesses that operate in German-speaking countries. Many website owners around the world must discthua trận their identities và liên hệ information in an impressum.Bạn sẽ xem: Impressum là gì

Read on lớn find out what an impressum is, whether or not you need one, và how khổng lồ create an impressum for Facebook.

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Table of Contents

What Is an Impressum?

An impressum is a statement of ownership and authorship of content, which is legally required lớn be put on published online and print truyền thông media in German-speaking countries. For businesses with an online presence, an impressum means disclosing the tương tác information of the trang web or business owner, as well as basic information about the company.

“Impressum” is an adopted German word with Latin origins, meaning “to lớn impress or to lớn engrave.” The closest English equivalents khổng lồ “impressum” are:

“legal notice”“imprint”“masthead”“about us page”

Do I Need an Impressum?

According lớn the German Teletruyền thông media Act, you need an impressum if you operate a commercial trang web (including business social media pages) in Germany, Austria, or Switzerl&, regardless of whether you have a .de tên miền or not.

An impressum is similar lớn a business’s privacy policy. However, privacy policies are more extensive và required in more countries.

Keep in mind that an impressum is not required for private pages, such as a personal blog that doesn’t generate income.

What Should I Write in an Impressum?

According khổng lồ the Teletruyền thông media Act, you should include the following in an impressum:

Name of the owner or manager of your business/pageRegistered business addressLiên hệ information (e.g., phone number, gmail address)Business registration information (including register name & registration number)VAT ID number or trade registry number if applicable

Impressum và Facebook

Many businesses have their own websites as well as social media pages. Facebook added a feature that allows users to lớn create their own impressum on a public page so that businesses in German-speaking countries can easily comply with the law.

What Is an Impressum on Facebook?

An impressum on Facebook is a section on the “About” page that displays a business’s tương tác information và legal identification numbers. Facebook allows users lớn đầu vào up to lớn 2,000 characters for their impressum, after which the text is shortened, & a link to the complete impressum is added.

Facebook’s Pages, Groups, and Event Policies require page administrators lớn obey all applicable laws and regulations. This means if you’re subject khổng lồ the Teletruyền thông media Act, Facebook requires you lớn include an impressum on your page.

Impressum Facebook Examples

There are different ways to write and present an impressum for your Facebook page. The following Facebook impressum examples vary in wording & formatting, while still meeting the requirements for an impressum.


Audi’s Facebook About page features their impressum, which includes the names of board members, contact information, business register name and number, and VAT ID. They provide additional tương tác information & resources for users who want khổng lồ find out more about their fuel consumption data.


An impressum can contain additional information about your business, as long as you’ve sầu included the required elements. As seen in the example, Audi’s impressum places a dispute resolution disclaimer between the business’s VAT ID và mailing address.


Birkenstock’s Facebook About Page features their business mô tả tìm kiếm và impressum. Although they have a relatively short impressum, they provide the required business and liên hệ information.


You can vary the length of your impressum và the order of information as long as the required information is presented.



Impressum are also referred to lớn as “imprint” or “ credits” on websites, as seen in the example. Consider linking your Facebook impressum to your website’s full imprint or impressum page for your users’ convenience.

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How lớn Add an Impressum on Your Facebook Page

Here’s how khổng lồ add an impressum lớn your Facebook page:

Click Pages in the left thực đơn of your News Feed.Go to your Page and click Edit Page Info.Scroll down khổng lồ the More section và enter your business information in the Impressum field.Cliông xã Save sầu Changes.

Impressum Examples

Impressum on websites also come in different styles for different businesses. Cheông xã out the impressum samples below to lớn get ideas of how khổng lồ format your impressum.

Swarovski — Online Shop Impressum

Swarovski’s imprint has all the required elements of an impressum, including business and liên hệ information for their Switzerl& office. They also provide tương tác information for their US office for US users.


It’s a good practice for multinational companies with English websites lớn post their impressum if they also operate in German-speaking countries.

Even though English-speaking countries don’t require an impressum, Swarovski includes an impressum on their international English trang web, because they also operate in Switzerland, as seen in the example.

ABB Group — Website Impressum

Engineering firm ABB’s impressum specifies that their trang web is owned by the ABB company, và provides company details including the CEO’s name, business address, contact information, and business registration information.


Follow this example by identifying who manages or owns your website. If your website is maintained by a third-buổi tiệc ngọt organization, include their liên hệ information as well.

7132 Silver Restaurant — Disclaimer Impressum

7132 Silver Restaurant’s impressum & disclaimer page features liability and privacy disclaimers in addition khổng lồ their impressum. They also provide information about the third-party organization that developed their trang web.

Like in the example, you can choose lớn include your impressum in your disclaimer, or simply provide a link to lớn the impressum page if it’s too long.

Next Steps

Now that we’ve walked through what an impressum is and how lớn create one, let’s revisit what you need to lớn know about impressum:

An impressum is a statement of ownership và authorship.An impressum helps combat spam và disinformation by holding creators responsible for their nội dung.An impressum is legally required for commercial sites operating in Germany, Austria & Switzerlvà.A standard impressum text includes names of the business/trang web owner, business liên hệ information, & any government-issued identification or registration numbers.

Before creating your impressum, consult other impressum resources or review the Telemedia Act for detailed descriptions of the requirements.

Finally, display your impressum in conspicuous places on your trang web or Facebook page khổng lồ comply with German laws.